Marketing & Advertising

Marketing & Advertising


Qualifications

  • CIM Foundation Certificate in Professional Digital Marketing
  • IPA Foundation Certificate
  • Meta Digital Marketing Associate Certificate
  • Meta Media Buying Professional Certificate
  • Meta Media Planning Professional Certificate
  • TikTok 101 Academy Badge
  • TikTok Media Buying Certificate
  • Pinterest Advertising Essentials Badge
  • Snapchat Essentials Badge
  • LinkedIn Marketing Solutions Fundamentals Badge
  • Twitter/X Ads Manager Fundamentals Badge

Paid Social Account Manager - EssenceMediacom

June 2024 - Present

Working across BT and EE Business

  • Training and developing Paid Social Executive's paid social skills
  • Solving activation and financial queries across campaigns
  • QA & Manage Booking, Platform Activation, Reconciliation, Reporting, Optimisations
  • Recommending actions for future social campaigns in PCA presentations to the client
  • Planning and presenting the social strategy in RTBs to the client
  • Developing plans and testing roadmaps, and actioning learnings to improve performance
  • Client forecasting and econometrics
  • Managing client comms on a day-to-day basis


Clients I have worked across whilst at EssenceMediacom:


Paid Social Account Manager - mSix&Partners (now T&Pm)

September 2023 - March 2024

*TUPE Transferred to Assembly Global

April - June 2024

Following a TUPE transfer from T&Pm (previously mSix&Partners), this position involved:
Working across Fossil EMEA (+ NewsUK pre-TUPE)

  • Training and developing direct reports in best-practice Paid Social skills
  • Solving activation and financial queries across campaigns
  • QA & Manage Booking, Platform Activation, Reconciliation, Reporting, Optimisations
  • Recommending actions for future social campaigns in QBR/PCA presentations to the client
  • Planning and presenting the social strategy in RTBs to the client
  • Developing plans and testing roadmaps, and actioning learnings to improve performance
  • Client auditing and forecasting
  • Managing client comms on a day-to-day basis

Clients I have worked across whilst at mSix&Partners/Assembly Global


Senior Paid Social Account Executive - Spark Foundry

January 2023 - September 2023

Working across Clarins and myBlend (brand launch)

  • Training and overseeing the team's Social Investment Executives in best-in-class social practices
  • Ensuring the efficient and accurate activation for Social campaigns
  • Solving activation and financial queries across all client campaigns
  • Consolidating data and reporting on campaign progress throughout a campaign and actioning optimisations
  • Recommending actions for future social campaigns in PCA presentations to the client
  • Planning and presenting the social strategy in RTBs to the client
  • Training the wider Paid Social team in the Booking, Trafficking, Reconciliation processes, and QA these tasks for my team
  • Assisting with client auditing and forecasting
  • Managing client comms on a day-to-day basis

Senior Digital Investment Account Executive - Spark Foundry 

 April - December 2022

Working across Brown Forman, Bel Groupe, Wendy’s, Spectrum

  • Training and overseeing the team's Digital Investment Executive in best-in-class digital practices
  • Problem-solving with media suppliers to activate Digital Display & Video campaigns across my accounts as efficiently as possible
  • Consolidating data and reporting on campaign progress throughout a campaign and actioning optimisations
  • Recommending actions for future digital campaigns in PCA presentations to the client
  • Briefing media suppliers and presenting the digital strategy in RTBs to the client
  • Leading the training and QA of Bookings, Trafficking and Reconciliations across my team’s accounts
  • Assisting with client audits
  • Solving activation and financial queries across all client campaign

Digital Investment Account Executive - Spark Foundry 

 July 2021 - March 2022

Working across Brown Forman, Bel Groupe, Taco Bell

  • Liaising with media suppliers to activate Digital Display & Video campaigns across my accounts
  • Consolidating data and reporting on campaign progress throughout a campaign 
  • Recommending actions for future campaigns in Post Campaign Analysis presentations to the client
  • Briefing media suppliers and presenting the Response to Brief to the client
  • Reconciling media spends and ensuring accurate campaign bookings
Clients I have worked across whilst at Spark Foundry:

B2B Marketing Executive - Lenovo UK&I

University Placement Year - July 2019 - July 2020

 Please find the full Placement Blog here.

Lenovo Owned Events:
  • Channel SPIFF Days
  • Workstation & Education Partner Programme Digital Launches
  • Quarterly Channel Webinars
  • University Student Roadshow
  • Staff Christmas Party
  • Accelerate
Lenovo Partnership Events:
  • BETT
  • Future Decoded
  • UCISA
  • University Open Days
Lenovo Digital Marketing & Production:
  • Case Studies Content and Webpage Design
  • F1 In Schools Sponsorship and Webpage Design
  • Workstation and Large Enterprise Campaign Assets and Webpages
  • UCISA Digital Exhibition and Email Marketing
  • Product Tour Videos 
  • Education Trade In Assets and Webpage
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