Qualifications
- CIM Foundation Certificate in Professional Digital Marketing
- IPA Foundation Certificate
- Meta Digital Marketing Associate Certificate
- Meta Media Buying Professional Certificate
- Meta Media Planning Professional Certificate
- TikTok 101 Academy Badge
- TikTok Media Buying Certificate
- Pinterest Advertising Essentials Badge
- Snapchat Essentials Badge
- LinkedIn Marketing Solutions Fundamentals Badge
- Twitter/X Ads Manager Fundamentals Badge
Paid Social Account Manager - EssenceMediacom
June 2024 - Present
Working across BT and EE Business
- Training and developing Paid Social Executive's paid social skills
- Solving activation and financial queries across campaigns
- QA & Manage Booking, Platform Activation, Reconciliation, Reporting, Optimisations
- Recommending actions for future social campaigns in PCA presentations to the client
- Planning and presenting the social strategy in RTBs to the client
- Developing plans and testing roadmaps, and actioning learnings to improve performance
- Client forecasting and econometrics
- Managing client comms on a day-to-day basis
Clients I have worked across whilst at EssenceMediacom:
Paid Social Account Manager - mSix&Partners (now T&Pm)
September 2023 - March 2024
*TUPE Transferred to Assembly Global
April - June 2024
Following a TUPE transfer from T&Pm (previously mSix&Partners), this position involved:
Working across Fossil EMEA (+ NewsUK pre-TUPE)
- Training and developing direct reports in best-practice Paid Social skills
- Solving activation and financial queries across campaigns
- QA & Manage Booking, Platform Activation, Reconciliation, Reporting, Optimisations
- Recommending actions for future social campaigns in QBR/PCA presentations to the client
- Planning and presenting the social strategy in RTBs to the client
- Developing plans and testing roadmaps, and actioning learnings to improve performance
- Client auditing and forecasting
- Managing client comms on a day-to-day basis
Clients I have worked across whilst at mSix&Partners/Assembly Global
Senior Paid Social Account Executive - Spark Foundry
January 2023 - September 2023
Working across Clarins and myBlend (brand launch)
- Training and overseeing the team's Social Investment Executives in best-in-class social practices
- Ensuring the efficient and accurate activation for Social campaigns
- Solving activation and financial queries across all client campaigns
- Consolidating data and reporting on campaign progress throughout a campaign and actioning optimisations
- Recommending actions for future social campaigns in PCA presentations to the client
- Planning and presenting the social strategy in RTBs to the client
- Training the wider Paid Social team in the Booking, Trafficking, Reconciliation processes, and QA these tasks for my team
- Assisting with client auditing and forecasting
- Managing client comms on a day-to-day basis
Senior Digital Investment Account Executive - Spark Foundry
April - December 2022
Working across Brown Forman, Bel Groupe, Wendy’s, Spectrum
- Training and overseeing the team's Digital Investment Executive in best-in-class digital practices
- Problem-solving with media suppliers to activate Digital Display & Video campaigns across my accounts as efficiently as possible
- Consolidating data and reporting on campaign progress throughout a campaign and actioning optimisations
- Recommending actions for future digital campaigns in PCA presentations to the client
- Briefing media suppliers and presenting the digital strategy in RTBs to the client
- Leading the training and QA of Bookings, Trafficking and Reconciliations across my team’s accounts
- Assisting with client audits
- Solving activation and financial queries across all client campaign
Digital Investment Account Executive - Spark Foundry
July 2021 - March 2022
Working across Brown Forman, Bel Groupe, Taco Bell
- Liaising with media suppliers to activate Digital Display & Video campaigns across my accounts
- Consolidating data and reporting on campaign progress throughout a campaign
- Recommending actions for future campaigns in Post Campaign Analysis presentations to the client
- Briefing media suppliers and presenting the Response to Brief to the client
- Reconciling media spends and ensuring accurate campaign bookings
Clients I have worked across whilst at Spark Foundry:
B2B Marketing Executive - Lenovo UK&I
University Placement Year - July 2019 - July 2020
Please find the full Placement Blog here.
Lenovo Owned Events:
- Channel SPIFF Days
- Workstation & Education Partner Programme Digital Launches
- Quarterly Channel Webinars
- University Student Roadshow
- Staff Christmas Party
- Accelerate
Lenovo Partnership Events:
- BETT
- Future Decoded
- UCISA
- University Open Days
Lenovo Digital Marketing & Production:
- Case Studies Content and Webpage Design
- F1 In Schools Sponsorship and Webpage Design
- Workstation and Large Enterprise Campaign Assets and Webpages
- UCISA Digital Exhibition and Email Marketing
- Product Tour Videos
- Education Trade In Assets and Webpage